Punky Brewster will do anything to join the popular girls' club - but she won't do that. "If you do drugs, you go to hell before you die," says Captain Lou Albano. Reagan makes an appearance in the booth at the 1988 World Series, before cause marketing and sports had become inexticably linked. So surreal it became a favorite Gen X punchline.ĭavey is not only too smart to try drugs, he is too polite to decline without saying "thanks." The First Lady visits Arnold's class on Diff'rent Strokes after he buys pills from a classmate. The Lakers join the New York Mets and the Chicago Bears in the pantheon of sports teams with pop songs, admittedly with nobler intentions. The Flintstone Kids, now largely forgotten, pair up with an animated Michael Jackson to spread the Just Say No gospel. In hindsight, this pairing makes more sense than we may have realized at the time. "Say yes to life, and when it comes to drugs and alcohol, just say no."Ĭlint Eastwood was a pretty intimidating dude in the '80s.
CAPTAIN LOU ALBANO YOU GOT TO HELL BEFORE YOU DIE CRACK
The famous CNN appearance, coming at the peak of the crack epidemic. Likewise in 1985, Reagan pulls heart strings in this anti-drug plea. Reagan was tackling America's drug problem even before her "Just Say No" days, as witnessed by this 1983 PSA. Here are just some of the most notable moments from her signature pursuit. And the phrase will live in our lexicon at least as long as "Where's the Beef," due almost entirely to Reagan's devotion and sincerity. But it established the framework for decades of cause- marketing campaigns to follow. No, it didn't work and possibly made the problem worse.
Reaching its peak during the height of the crack epidemic in 1986, "Just Say No" was everywhere thanks to ever-present PSAs and Hollywood cooperaton. A first lady talking to Arnold about drugs on Diff'rent Strokes? What's next? A president on Saturday Night Live? But that doesn't negate the impact it had at the time. Views on addiction have evolved, and today, the idea that pushy drug dealers are a prime cause of addiction - the driving assumption behind the campaign - feels a little naive and unhelpful. But Like "Loose Lips Sink Ships" or "You've Come a Long Way, Baby," Reagan's plea for abstinence hasn't aged well. There's little doubt that Reagan was a true believer in the cause, having started advocating against drug use when her husband, Ronald Reagan, was governor of California. The 1980s brought us enduring tag lines like "Just Do It" and "Just for the Taste of It." But nothing captures the mood of the Reagan era quite like "Just Say No," the motherly battle cry of the anti-drug movement championed by First Lady Nancy Reagan.
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